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Emotions, feelings, cosmetics

Emotions, feelings, cosmetics

At the core of human homeostasis is well-being and balance. Man will naturally pursue happiness, achieve goals and experience prosperity. It refers to a sense of fulfillment and a positive attitude towards the world. To achieve this subjective feeling we work on different aspects of our lives: emotional, physical, family, professional, social and spiritual. Well-being becomes the standard in defining the quality of life. What is the importance of taking care of the body and beauty in achieving well-being?

In this article, we will try to verify the thesis that there is a strong link between human well-being in the broadest sense and the use of cosmetics.

Cosmetics and well-being

Many of us use cosmetics on a daily basis to take care of ourselves and look better. The aim is to pamper the skin, hair, body, etc. It helps us feel a little better.

Currently, different sectors are quite convergent in their holistic approach to human well-being. The sports, wellness, care and beauty and healthy eating sectors inspire each other to create products that, like individual sessions, are designed to help customers find inner peace and balance between the inner and outer worlds of sensation and emotion.

Cosmetics perceived by the senses

Consumers strive for new experiences, they want to be surprised, they want to feel joy and excitement, and they seek this in all the goods they purchase and the services they use.
The cosmetics industry responds to consumer needs by creating products that interact with human emotionality.

To meet these needs in cosmetics, manufacturers rely on five human senses. They are our personal filters for perceiving the world around us. The senses significantly affect our emotions and state of mind. Thanks to this sensory sensitivity, we are able to experience positive emotions when, for example: receiving the sensual smell of perfume, touching washed hair, or applying moisturizing face cream. Thanks to the use of cosmetics, we feel pleasure, and this affects our well-being. Science has described these sensations in detail during studies on ASMR (autonomous sensory meridian response). ASMR describes how different emotions are created through the senses. The ASMR defines this phenomenon as a pleasant tingling sensation in the head and neck area caused by visual, auditory, tactile or olfactory external factors.

According to a Cosmetics Europe study, as many as 72% of surveyed consumers associate body care directly with improving the quality of their lives. How do cosmetics manufacturers influence the well-being of the recipient?

A cosmetic trend leading to well-being

As we mentioned earlier, consumers associate beauty care or personal hygiene with well-being, and the senses can evoke emotions that create a positive experience. By working on the sensory profile of a product, a brand can use the senses to build feelings.

We, as a contract manufacturer of cosmetics, when working on the identity of a product, always refer to the emotions that the product can evoke. We build a coherent sensory profile for the product, trying to create the feeling, the sensation that the customer should experience when applying our cosmetic. For example, pink jelly with strawberry scrub can be perceived as stimulating, brings associations of juiciness and sweetness of spring fruits. By managing to build the right sensory message our brands are remembered and associated with positive emotions, leaving good memories in the minds of customers. The sensory profile of the product we create refers to all the senses and there must be an optimal synergy between the parameters relating to all the senses.
This approach to creating new cosmetic products is closely related to the current Wellbeing trend which assumes that well-being concerns revealing moments when human feelings become a cosmetic experience.


As the above article shows, cosmetics, and their sensory parameters, are of considerable importance in the process of evoking positive feelings and associations, and this translates into a person’s well-being and general well-being. A properly constructed sensory profile of a product can significantly increase its attractiveness and directly influence consumers’ purchasing decisions.

We invite you to contact us for a no-obligation offer for contract manufacturing of cosmetics.


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