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Cosmetic trends in 2023

05.07.23
Adex
Cosmetic trends in 2023

In 2023, consumers will rely on simple and tested cosmetic formulations in line with the Clean Beauty philosophy. Sustainable care expressed in the use of eco-friendly packaging and recycled raw materials will come to the fore. What other beauty trends will there be in 2023 and how will they affect beauty brands?

 

BALANCED CARE

2023 will be a period of sustainable development. This term in the cosmetics industry refers to a manufacturing process based on safe ingredients, tested formulations, implementation of ethical practices and CSR activities. It also involves the use of environmentally friendly packaging made from recycled materials, such as cork or wood. In 2023, an eco-friendly approach will be very important in the cosmetics market. Cosmetic brands will only use ingredients that are sustainably sourced. Sustainable care will be based on products that reject parabens, sulphates, silicones, something that a growing number of cosmetic companies are committed to. An example is enriching the composition of cosmetics with natural raw materials, e.g. coffee grounds or fruit seed pomace. Brands and companies dealing with contract production will increasingly reach for post-production waste of essential oils or fruit water, used in cosmetic formulations.

 

CLEAN BEAUTY

The Clean Beauty trend continues to grow stronger. In line with this trend, cosmetic brands should aim to produce products based on simple formulation, containing only safe and tested raw materials and ingredients. The main idea of ​​Clean Beauty is to break away from harmful ingredients, i.e. cyclic silicones D4 and D5, parabens, SLS, SLES, ALS, and replace them with healthy substances from verified sources that are non-toxic and health-friendly. This trend is “eco-friendly”, which manifests itself in the use of recycled raw materials and biodegradable packaging, and the pursuit of a “clean” production process. Cosmetic companies largely target Clean Beauty products to Millenials and Generation Z, as young people attach great importance to environmental protection and the principles of sustainable development. An example of a Clean Beauty product can be a facial skin cleanser that contains natural active ingredients: niacinamide, salicylic acid, glycolic acid.

 

DIGITAL AGING

Digital aging is caused by modern digitization – our faces are exposed to the negative effects of blue light every day, resulting from spending many hours in front of smartphone screens. Unfortunately, blue light has negative consequences – it accelerates the skin’s ageing process, is responsible for the degradation of collagen and elastin fibres and the destruction of the protective layer. As a result, it leads to the formation of wrinkles, furrows, shadows under the eyes. A remedy for digital aging can be a serum containing active ingredients that provide protection against the negative effects of blue light. The properties of the serum also protect against premature aging, oxidative stress and skin irritation, in addition, it has an anti-aging effect and have a smoothing effect on the skin. Another cosmetic product that does a great job with digital aging is a cosmetic rich in Arabian cotton stem cells and concentrated plant extracts.

 

MINIMALISM

It is no great surprise that the dominant cosmetic trend of 2023 in skincare will be minimalism.  We will focus on quality, not quantity, and multi-stage Korean care will become a thing of the past. In 2023, consumers will rather use a small amount of cosmetics, limiting themselves to multi-purpose products in a single formula and to reusable products. Consumers will increasingly reach for multifunctional products – an excellent example are the multiactive 2-in-1 drops, which combine the benefits of a skincare serum and a sun protection product. In 2023, consumers will be avoiding unnecessary products, and this should guide cosmetics companies. Cosmetic products for cleansing and moisturizing the skin will be most in demand.

 

INSTANT RITUALS AS A CONTINUATION OF "BEAUTY SNACKING"

Fast rituals are a trend in response to the COVID-19 pandemic and the changing habits of consumers who spend more and more time at home while working remotely. The trend of ‘Flash Rituals’ is a natural continuation of ‘Beauty Snacking’, which involves quick beauty treatments that we can do in a few minutes in between online meetings. Beauty Snacking treatments include: from hand care with hand cream, using a highlighter, applying quick masks, to express lip treatments. This beauty trend will continue to grow as brands and contract manufacturing companies will strive to meet consumer expectations in this regard.

 

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